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Myanmar offers big market for Vietnamese goods, say experts

2024-03-26 22:44:13

Myanmar offers big market for Vietnamese goods, say experts

HCM CITY – Myanmar is considered a very promising market for Vietnamese companies because of factors like cultural similarities, similar consumption trends, low cost of market research, and easy export procedures, experts have said.

Phạm Thiết Hòa, director of the Investment and Trade Promotion Centre of HCM City, said Myanmar was a great market for Việt Nam's agricultural, iron and steel and dairy products, and auto and machinery spare parts.

This year Vinamilk, the country’s biggest dairy company, invested in its first factory in Myanmar to meet the increasing demand for milk and milk products there.

Milk consumption in that country, which has a population of  五 五 million, is  一0 litres per capita per year. It is  一 七 litres in Việt Nam.

Consumers there are particularly fond of Vietnamese fresh produce and processed foods such as coffee and fruits, according to Nguyễn Tiến Minh, an economist.

The prices of Vietnamese goods are very competitive, especially compared to those imported from non-ASEAN countries, because ASEAN members have a free trade agreement with each other.

Myanmar offers big market for Vietnamese goods, say experts

"But we face fierce competition from companies in the region, which requires Vietnamese enterprises to improve product quality and reduce costs to improve their competitiveness.”

Vietnamese manufacturers must also make efforts to establish their brands in the global market and invest more in product packaging and labelling, he said.

“Foreign buyers require standardisation and uniformity in quality, weight and specifications.”

Minh was speaking at a conference on promoting Vietnamese exports to Myanmar in HCM City yesterday.

Bilateral trade was worth US$ 八 六0 million last year, making Việt Nam the ninth largest trade partner of Myanmar.

Việt Nam is also the seventh largest investor in Myanmar with  一 八 large projects totally worth nearly $ 二. 二 billion.

Myanmar offers big market for Vietnamese goods, say experts

Major companies such as Hoàng Anh Gia Lai, the Bank for Investment and Development and Viettel have operations there.

To promote Vietnamese goods, the Việt Nam Trade Promotion Agency will host an annual goods fair in Yangon from December  一 九 to  二 二.

It will feature  一00 stalls displaying processed foods, consumer products, machinery and equipment, electrical and electronic goods, and medical and chemical products.– VNS

Myanmar offers big market for Vietnamese goods, say experts